DO YOU HAVE WHAT IT TAKES TO WIN THE 2021 ALL-STAR CHALLENGE?

Put your technique & talent to the test. Capture the trendsetting-yet-timeless spirit of the American Crew man.

Update: The five global winners will now be announced on June 14, 2021.

Where
BARCELONA, SPAIN

ABOUT THE ALL-STAR CHALLENGE

Spend time with top grooming experts, perfect the American Crew Menswork method of styling, and show off your craft with the best stylists in the world.

This year’s challenge will consist of individual in-country judging panels to select their national winner, who will then move forward to participate in the Global competition. For the first time ever, a student edition of the competition will also be hosted in the US.

The Global Committee will then name (5) top competitors as the All-Star Challenge 2021 Winners. A Local Committee will select the student winner.

HOW TO ENTER

WHO

Professional stylists and groomers.
NEW for aspiring students.

WHAT

The American Crew All-Star Challenge brings more than 20 years of brand leadership and history.

WHERE

Our events have been held all across the globe.
Our 2021 event will take place in Barcelona, Spain.

WHEN

Submissions open from March 1 2021 and close May 15 2021.
Five global winners will be announced on June 14 2021.*

*Student winner will be announced on or before same date.

WHY

Five Global finalists will receive $5,000 and all expenses paid trip to Barcelona, Spain to participate in an editorial photo shoot alongside American Crew Founder, and renowned photographer, David Raccuglia.*

*Student winner will receive $2,000 value in product and merchandise, as well as a one-on-one training session with an American Crew All-Star Educator.

Men’s Grooming Competencies

STYLE INSPIRATION

Browse the winning looks from past competitions.

2019-2020

2018-2019

2017-2018

2016-2017

2015-2016

2014-2015

"With the many challenges facing the grooming and salon industry during the global pandemic, this year’s All-Star Challenge feels more pertinent than ever before. We’re shining a spotlight on talent to aid in driving their careers at a crucial time for the industry and to open the door for both aspiring and established Pros.  Every year, I am honored to be part of the All-Star Challenge to give a platform to stylists and groomers, and this year feels even more personal. Our hope is that this competition helps give a creative outlet to the Professionals who may have struggled during this challenging time, while continuing to both inspire and educate students.” – David Raccuglia, Founder, American Crew

SOCIAL BUZZ

Check back here for real-time feed of social media updates from American Crew throughout each stage of the competition.