DO YOU HAVE WHAT IT TAKES TO WIN THE 2021 ALL-STAR CHALLENGE?
Put your technique & talent to the test. Capture the trendsetting-yet-timeless spirit of the American Crew man.
Update: The five global winners will now be announced on June 14, 2021.
ABOUT THE ALL-STAR CHALLENGE
Spend time with top grooming experts, perfect the American Crew Menswork method of styling, and show off your craft with the best stylists in the world.
This year’s challenge will consist of individual in-country judging panels to select their national winner, who will then move forward to participate in the Global competition. For the first time ever, a student edition of the competition will also be hosted in the US.
The Global Committee will then name (5) top competitors as the All-Star Challenge 2021 Winners. A Local Committee will select the student winner.
WHO
Professional stylists and groomers.
NEW for aspiring students.
WHAT
The American Crew All-Star Challenge brings more than 20 years of brand leadership and history.
WHERE
Our events have been held all across the globe.
Our 2021 event will take place in Barcelona, Spain.
WHEN
Submissions open from March 1 2021 and close May 15 2021.
Five global winners will be announced on June 14 2021.*
*Student winner will be announced on or before same date.
WHY
Five Global finalists will receive $5,000 and all expenses paid trip to Barcelona, Spain to participate in an editorial photo shoot alongside American Crew Founder, and renowned photographer, David Raccuglia.*
*Student winner will receive $2,000 value in product and merchandise, as well as a one-on-one training session with an American Crew All-Star Educator.
How To Enter
1. Select a male model to assist in the creation of your All-Star Challenge submission look (Note: professional model not required, but the same model must be used in both images).
2. With the goal of creating a look that best represents the American Crew man, cut and style your model using American Crew products.
3. Select makeup and wardrobe that is appropriate for your style’s overall look and theme.
4. Set up appropriate photoshoot lighting.
5. Capture two black and white photos in front of a blank background (with no props visible):
-One photo face forward
-One photo profile shot
-Images should show model from chest-level and above
6. Photo formats and specifications include: jpg/jpeg, png or gif format with a resolution of 72 dpi and maximum file size of 5 MB.
7. Prepare a brief explanation of the inspiration behind the look and the products used to achieve the look.
8. Enter your submission via: http://allstarchallenge.AmericanCrew.com
-Submission guides will require:
i.Your name, contact information and home country
ii.Two black and white images (profile and side)
iii.Description and products used
Men’s Grooming Competencies
The All-Star Challenge combines the art and science of men’s grooming and creating authentic style—the cut, the model and the photograph—to deliver the ultimate interpretation of the American Crew® man.
For the 2021 All Star Challenge competition, American Crew’s esteemed panel of judges will expand its outlook on excellence and will select the best finalists that combine outstanding art, style and technique in one of five men’s grooming competencies, including:
Barbering: Mastery of clipper skills, fading and shaving
High Texture: Ability to display technical skills, shape, and control whilst working with highly textured hair
Length: Excellence in cutting and styling hair with length while maintaining a masculine edge
Retro: Ability to recreate a classic cut from the past, with technical excellence in cutting and styling
Trend: Ability to be creative and think ahead by producing a shape or style that could become a trend.
STYLE INSPIRATION
Browse the winning looks from past competitions.
2019-2020
2018-2019
2017-2018
2016-2017
2015-2016
2014-2015
"With the many challenges facing the grooming and salon industry during the global pandemic, this year’s All-Star Challenge feels more pertinent than ever before. We’re shining a spotlight on talent to aid in driving their careers at a crucial time for the industry and to open the door for both aspiring and established Pros. Every year, I am honored to be part of the All-Star Challenge to give a platform to stylists and groomers, and this year feels even more personal. Our hope is that this competition helps give a creative outlet to the Professionals who may have struggled during this challenging time, while continuing to both inspire and educate students.” – David Raccuglia, Founder, American Crew